The Legacy of John Deere’s Tagline: Nothing Runs Like a Deere

April 13, 2017

Establishing a lasting legacy isn’t always easy, but, somehow, John Deere’s famous tagline manages to maintain its powerful presence. It could simply be luck, or it could be because of the 180 years of quality products, innovation and value that the company offers.

Since John Deere was founded in 1837, the company has made many revolutionary changes to the business, products and services, and the equipment industry as a whole. Although the company has grown, it has always stayed true to its core values – integrity, quality, commitment, and innovation. This commitment is what distinguishes the company in such a competitive marketplace and drives higher levels of performance.

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The Legacy of the John Deere Tagline

When reflecting on these major milestones, one in particular comes to mind: the John Deere tagline, “Nothing Runs Like a Deere.” Believe it or not, this tagline didn’t always exist. In this article, we’ll explain how this tagline came into place and what makes it so special.

In this video, you’ll have a chance to reminisce on the famous John Deere slogan, which is used for everything from for advertising and marketing to publicity and promotion of products and services. But, where exactly did it come from?

In 1971, the iconic slogan was launched to demonstrate Deere’s commitment to excellence. In 1978, Deere allowed its now famous tagline to appear on the back of snowmobile helmets. These helmets were one of the first licensed products to incorporate the tagline that had previously only been used in advertising material.

If you’re interested in learning more about the background of the tagline, we recommend checking out the book “The John Deere Way”, as it explains the first snowmobile advertisement ever published and how it incorporated this fresh, new company slogan:

“Power? John Deere has what you want in your choice of two models, 339 or 436 cc. And we’ve got something else no other snowmobile offers: Your hometown John Deere dealer with service, parts and experience to keep you on the trail. See him and he’ll show you why…Nothing Runs Like a Deere.”

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According to Neil Dahlstrom, John Deere’s manager of Corporate Archives and History, the tagline was almost never brought to light. When the idea was first drafted and proposed, it was discarded before being shown to Deere because it was seen as too silly to represent the company.

Once it was revealed to Deere’s advertising team, the concept immediately stuck and remained the focus of marketing effort for the snowmobile line from 1971 to 1974. Although Deere eventually stopped making snowmobiles in 1982, the tagline maintained its presence and expanded across the company. The “Nothing Runs Like a Deere” tagline was adopted by the lawn equipment division shortly after, and later spread throughout the entire company.

Final Thoughts

As time passes and the company continues to grow, these foundational milestones that helped shape the brand will likely become less frequent. However, the John Deere legacy that inspired the “Nothing Runs Like a Deere” slogan remains stronger than ever. What do you think? What’s next for John Deere? We’d love to hear your thoughts in the comments below.

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