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RDO Equipment is one of many John Deere dealerships that serve its customers through the use of auctions. While traditional auctions are still very much a major factor in the buying and selling of new and used equipment, the digital age has helped expand the horizons. Thanks to online auctions, equipment-seekers from all corners of the United States (and beyond) can virtually participate in the auction process. To get a better understanding of both in-person and online equipment auctions, we recently sat down with Brian Messerschmidt, auction/call center sales manager at RDO Equipment.