Dealerships are one of the key components behind what makes John Deere one of the most successful agricultural equipment producers in the world. Without these dealerships (and their employees), equipment or product purchases and servicing would be made next to impossible, crippling the agriculture industry.
We recently (November, 2013) had the pleasure of sitting down with Cade Smith , parts manager at East Coast Equipment in Washington, North Carolina, to better understand what it takes to operate a successful John Deere dealership.
Cade was kind enough to share some business tactics and interesting stories he has encountered as a member of East Coast Equipment. Excerpts from our interview are as follows: