To meet the changing demands of its customers, John Deere has developed a new Performance Tiering Strategy to provide a range of equipment at different levels of capability. To start, Deere is beginning with its wheel loader lineup. The company will move away from the traditional series letter designations and will instead focus on three tiers of machinery – G, P, and X.
“Every job site is unique, and customers want machine solutions that can be personalized to meet their diverse needs, including performance, price, and comfort,” said Jason Daly, global director, production systems, technology, and marketing, John Deere. “By offering three tiers, customers can move up or down the spectrum to find the right mix of features, performance, and innovation for their business and application.”