Company News

It goes without saying that John Deere has always been dedicated to creating the next big thing across industries, from agriculture to construction. This hard work has not gone unnoticed, with Deere being recognized for equipment innovation among top global companies. A research project led by the Gabelli School of Business at Fordham University and the Norwegian School of Economics recently found that customers rank Deere ahead of major technologies companies, such as Facebook and Google, when it comes to innovation.

Corporate citizenship involves the social responsibility of businesses, something which should play a significant role across organizations. This is especially true for John Deere and its employees as they strive to give back to the community at home and around the world. There are a number of initiatives that Deere takes to ensure that its corporate values shine through everything it does on a regular basis.

That being said, there are also specific areas of focus that the company hones in on to mark its dedication to corporate citizenship.

As our regular website visitors are aware, we publish industry news articles to our site in an effort to keep our audience aware of what’s happening across the agriculture industry. From upcoming conferences to new John Deere equipment announcements, our articles are meant to educate and be shared with others.

With 2017 in the books, we wanted to look back at the year, and specifically, some of our most popular agriculture news articles.

Here’s what headlined the headlines in 2017:

John Deere to Celebrate 100 Years of Tractors With Series of 2018 Events

For more than 60 years, agricultural professionals and industry-leading experts have come together at the Farm Progress Show. In addition to taking advantage of learning opportunities, attendees have the chance to view the latest offerings from agricultural manufacturers.

This year’s show will be held between August 29 and 31 in Decatur, Illinois on Brush College Road. On August 29 and 30, the exhibits will be open from 8 a.m. to 5 p.m. On August 31, attendees will be able to visit exhibits from 8 a.m. to 4 p.m.

Whether you’re moving rocks, dirt, mulch, snow, gravel, or any other type of loose material, one thing remains consistent: you need a bucket to help get the job done.

While John Deere offers many different bucket options for its equipment lines, a few new additions recently hit the market to lengthen their list of offerings. Let’s take a look at the recent additions.

Four-Wheel Drive Loaders Welcome New Bucket Additions

With enhancing productivity and efficiency for John Deere 744K-II, 824K-II and 844K-III wheel loader operators in mind, Deere added 30 new bucket options to its lineup. The new lineup includes features such as:

For more than 80 years, John Deere has been providing spraying equipment to American farmers looking to efficiently provide nutrients to their crops. While the technology has advanced significantly, the premise has remained unchanged; keep up with customer demands and stay on the cutting-edge.

So, how did we get to where we are today? In this video, you’ll have a chance to look back in time and revisit some of the most monumental moments of John Deere sprayer innovation.

John Deere Sprayer Timeline

With this timeline of John Deere sprayer development, you’ll see how far we’ve come. Enjoy!

Today, if you turn on the television, visit a website, tune in to your favorite radio station, or pick up a magazine, you could very well hear or see a mention of the John Deere brand. John Deere’s marketing efforts are one of the key components that have made the brand what it is today, and its marketing roots can be traced many decades back.

The company’s annual new product introductions typically draw the most buzz within the agriculture community, and back in 1966, its “Power Train ’66” campaign had the industry buzzing more than it ever had before. Today, a half century later, we want to reminisce on this marketing marvel and describe to those that may have not been around exactly why it was such a memorable campaign.

As our readers know, we keep up to date on the latest agriculture happenings by publishing articles to our industry news section on a weekly basis. From new Deere product announcements to upcoming events across the agriculture community, these articles are designed to educate and be shared.

As 2015 came to a close, we went back in time and looked at some of our most popular and most shared agriculture news articles of the year. Here’s what headlined the headlines in 2015:

John Deere Reveals 2016 Agriculture, Turf and Farm Products

For more than 175 years, John Deere has been manufacturing agricultural, construction, and forestry machinery, along with diesel engines, drivetrains used in heavy equipment, and lawn care equipment. Over the course of nearly 200 years, you could imagine that their factories have hit some interesting manufacturing milestones.

In this post, we’ve highlighted four of these John Deere manufacturing milestones that we believe stand out from the pack. Enjoy!

John Deere Turf Care Manufacturing Milestone