One of the things we enjoy most about John Deere fans is their admiration and appreciation for the rich history of the brand. But, can you really blame them? The history of John Deere is a captivating story.
For this reason, we’ve put together a video gallery highlighting some of the most memorable and historical John Deere events and milestones. Let’s jump back in time to August 20, 1942 in Waterloo, Iowa.
It was the summer of 1942 in Waterloo, Iowa. This is when high-ranking officers of the Army and Navy gathered to present Deere & Company officials with the prestigious Army Navy “E” Award for excellence in war production. The crowd was made up of more than 4,000 employees of the two John Deere plants in Waterloo who were excited to witness the presentation of the award – the first of its kind – to Deere & Company.
The governor of Iowa, George A. Wilson, congratulated Deere & Company on the honor. The company president, Burton F. Peek, accepted the award along with Mr. Alfred Daugherty, employee representative.
How have the introductions of new John Deere products changed over time? In the past, Deere & Company would leverage promotional films to introduce products or celebrate historic milestones, much like videos produced today. This clip is from the 1960 film “From One Anvil,” which was presented as a sequel to “Blacksmith’s Gift,” a film made in 1937 to mark the company’s centennial.
The original film, “Blacksmith’s Gift,” told the story of how John Deere made the steel plow and its significant impact on the industry. Premiering in 1937 in Moline, Illinois, it was the first John Deere Day film and starred a well-known actor of the day, Monte Blue. Watch the footage for yourself in this clip.
Here’s another example of the historical promotion videos that John Deere would create and use to introduce new products. 6,000 people poured into an auditorium, anticipating important John Deere news that would forever change their business lives. Watch this video to hear John Deere’s 6th president, William Hewitt, announce the New Generation of Power tractors during Deere Day in Dallas, August 1960.
How much do you know about Fanggs? Fanggs was John Deere’s introductory contribution to the bucket tooth market. In this video, Wade Ellett of the John Deere historical archives explains the history of Deere’s bucket tooth design and tells the story of the inventor, Ron Fellner.
It’s 1962 – Deere & Company is marking its 125th anniversary. John Deere created this film to highlight the growing Industrial Equipment division. At the time, the new Deere & Company Administrative Center in Moline, Illinois (eventually becoming the World Headquarters) was under construction.
Here’s a brief overview of what was happening during this time to get you up to speed:
- Deere & Company had been making the, now iconic, industrial-yellow machines since 1958, when the company introduced its first hydraulic bulldozer, the Model 64, and a new 6-way power-angle-tilt blade for it.
- The 440 Crawler is in its third year of using a Deere innovation called the single stick crawler control.
- In the upcoming year, Deere will introduce the JD500 and JD600 Loader Backhoes and the 5010 Elevating Scraper.
This video, filmed in Michigan, highlights contractors using John Deere equipment like the 2010 and 3010 Loader Backhoe. Enjoy!
This film was originally created in 1958 to showcase the emerging Industrial Equipment product line, which eventually grew into what is the John Deere Construction & Forestry Division today.
In the fall of 1957, Deere & Company was certainly changing. William Hewitt settled into his third year as chief executive and John Deere’s six-row planters and cultivators hit the market. The company had purchased additional land for a new headquarters building in Moline, Illinois and goes global – moving into Argentina, France, Germany, Mexico, South Africa, and Spain.
This film debuts the newly created Industrial Equipment division, displaying its 1958 product lineup of industrial tractors: the 320 Tractor, the 420 Tractor, the heavy-duty 440 Tractor, the 420 Crawler and the 440 Crawler.
The Model “M” tractor was equipped with John Deere’s Touch-O-Matic hydraulics. Touch-O-Matic offered standard self-start, and power takeoff features for speed and efficiency. Customers could even purchase a belt pulley and light options as extras. More than 20 integral implements were available with John Deere’s Quik-Tatch hitching system, giving farmers flexibility with their daily operations. Watch this product intro video to see what’s new in 1952.
We hope you enjoyed reminiscing on some of these historic John Deere events and milestones! Comment below with some of the John Deere moments that hold dear to your heart.