To meet the evolving demands of customers working in the forestry industry, John Deere has developed its new Precision Forestry initiative. The company announced that it will be reorganizing its technology portfolio and adding new solutions for customers who work in this sector. Ultimately, the goal is to provide more intelligent, connected equipment to those who need it.
“Previously, the industry has focused on developing bigger, faster, more powerful machines to boost performance, but larger machines sometimes present more challenges, especially on job sites with limitations,” said Matthew Flood, product marketing manager, John Deere. “Technology has been a game-changer for the forestry industry, enabling us to improve operator efficiency and performance without altering machine size. With the Precision Forestry initiative, we’re organizing our portfolio to create a foundation for the future of forestry machines and job site technology.”