John Deere customers are always put first, a major factor in what has made Deere successful. Over the past century, factory employees have taken a large amount of pride in the work they churn out, knowing that John Deere customers will cherish this machinery for years to come.
These values have been passed down from generation to generation at the company, and John Deere’s dedication has never wavered. Watch the video below to take a closer look at one family of John Deere customers who have relied on this machinery through the years.
The Schnekloths: Fifth and Sixth Generations
John Schnekloth is a fifth generation farmer from Eldridge, Iowa, and he has been using John Deere equipment from as far back as he can remember. Now, his son, Hans, is the sixth generation taking over the family farm, which has been in their possession since 1860. Together, John and Hans farm 2,800 acres of corn and soybeans.
But it isn’t as simple as going out into the farm and getting the job done on a day-to-day basis. There are several factors that need to be considered, as John explains.
“There’s tradition, there’s emotion, there’s logic, but you’d like to think that there’s the money aspect of it, there’s the timeliness of harvest, there’s the dependability issue of these machines,” says John. “There’s your dealer, how good you did, how good your service. There are advances in technology: do you want to keep up with technology?”
Deere: Bringing the Combines to the People
As the Schnekloths found out, Deere doesn’t just drop off its machinery at the farm and leave – the company goes the extra mile to make sure that everything is in working order before the equipment hits the ground running. This commitment to quality is what has amazed John Deere customers throughout the years.
“Part of our process now is once we deliver the machine, we come out to the farm, we hook up the heads, we hook up all the technology equipment, make sure everyone’s talking to so we can avoid any issues,” says Nick Strohman. “It’s created a customer satisfaction piece that’s been great, it creates value that the customer can see, and it creates a connection of everybody that’s involved in the process.”
If you have any questions about the John Deere process, tradition, or its machinery, you can contact your local John Deere dealer.