Favorite Moments from World of Concrete

February 20, 2012

This excerpt was originally posted on the John Deere, Straightforward Blog February 2, 2012. You can view the original post here.

Another year, another successful World of Concrete trade-show at the Las Vegas Convention Center and the John Deere Emissions Hub team was listening from the floor and on the feeds.

But even before the big show launched, World of Concrete had already been destined to be the largest general construction show stateside this year, and while the name suggests it is an all concrete focused show, it is actually much broader. With 1,200 exhibiting companies, 50,000 registered attendees and over 100 educational sessions, WOC had been set from the beginning to be a great show.

With so many in attendance and so many great experiences and conversations, we thought it was necessary to share the best insights, with you the reader, right here on the Emissions Hub. Many of those who attended this year’s show could not help but to notice a shift in content and focus from years past. As Michelle EauClaire of OEM Off-Highway noted:


“My favorite element of the show was the exhibitor focus on company and system versatility. It seems to me, in years past, World of Concrete was just that, all about the world of the concrete industry. However, this year had an air of ‘diversification’, and it seemed every booth was demonstrating that they are more than just a part of the construction and concrete industry.“

Michelle attributed this year’s diversification of product to the recent economic downturn. She continued,

“With the economy’s downturn, I think a lot of companies diversified into new markets to ‘stay afloat’ and found new ways to take their technology to new levels and to new industries.”

This made for a more interesting World of Concrete and allowed OEMs to really show off their range of products and services.

John Deere owners and operators were certainly impressed with this year’s Operators Challenge, which allowed operators a chance to test their skills with John Deere wheel loaders, backhoes, skid steers and excavators on a course specifically designed to test their skillsets. The insights from the Operators Challenge are hugely valuable to us and we loved some of the responses we got from it.

On Facebook, users shared their experience and told us their most challenging jobs using John Deere off-highway equipment. Facebook user, Taylor Schils shared his challenge of digging a swimming pool.

World of Concrete attendees were also treated to the latest construction equipment from John Deere, the 844K – II, the latest (and largest) addition to our K-Series wheel loader family.