Over the past 100 years, John Deere has been working to constantly improve their equipment and make history, especially when it comes to tractors. Innovation has been a key to success within the company and it’s what has kept people coming back for more than a century.
Since the beginning, new developments have been in the works in order to ensure “a tractor for every farm, crop, purpose.” These developments started out with purchasing the Waterloo Gasoline Engine Company, manufacturers of Waterloo Boy tractors, and have continued into more recent years with the introduction of technologies like Autotrac.
No matter what is being produced by John Deere, there is a quality that is built into each piece of equipment. Generations of workers have understood the significance of this component and realize that in all that they do, it is all about the customer.
Let’s take a look back at the history of John Deere tractor innovation and see what has been involved in this development over the past century.
In this video, we meet four different employees, all of whom have been a part of John Deere for many years; each story ranges from being an employee for 50 years to being a 6th generation employee who has a great-great-great grandfather who worked on the original Waterloo Boy.
When these individuals discuss why they feel proud to be working for John Deere, we learn that the main reasons center around pride, innovation, integrity and customer focus.
Side-by-side imagery shows us that, despite obvious technological changes throughout the years, the overall theme has not changed, and that is John Deere making history. “Engineering, research and grueling tests” have all played a key role since day one and have only evolved over time to ensure that customers are receiving the best of the best.
A century of innovation has proven that as time goes on, John Deere and its employees will only work harder to help customers get the equipment that they need for any task. A constant strive for improvement is what has kept John Deere tractors in production and, with the sense of pride and integrity that passes on from generation to generation, is what will keep them going for years to come.
If you have any questions about John Deere equipment, you can contact your local John Deere dealer.